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Bet on Brazil Bookmaker Review

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Bet on Brazil Summary

Alan Brazil – footballer, pundit… and now the face of an online bookmaker. The charismatic Scot has long been a gambler himself, and has now fronted an online bookie, Bet On Brazil Bookmaker (quite an indulgent name!).

The company is operated by Argyll Entertainment AG and located in Switzerland, but they are licensed by the UK Gambling Commission to offer sports betting, casino and bingo products. Is there any substance behind Bet On Brazil? Are the odds fair and the promotions enticing? We take a look.

  • US Players: No
  • Site founded: 2016
  • License: UK
  • Bonus: 100% up to £50
  • Bonus Rollover: 10x
  • Last Updated: 24/02/2017
  • Mobile Compatible: Yes
  • Payment Methods: Mastercard, Visa

Bet on Brazil Features

  • Endorsed by Alan Brazil
  • Very competitive football odds
  • £50 welcome bonus

Bet on Brazil Pros

  • Focus on UK football
  • Responsive mobile app
  • Bonus on accumulators

Bet on Brazil Cons

  • Limited selection of sports
  • Limited deposit options


The website incorporates a sharp, three colour (black, white and teal) theme, with a three column format. The list of different sports can be found on the left hand side of the page, with the live matches and upcoming action in the centre of the page. Casino promotions are located on the right hand side along with the bet slip. A fairly standard, tried and tested layout, but the graphics are sharp, text is clear and the spacing is good.


Bet On Brazil Bookmaker offers several ad hoc concessions, price boosts and bonuses alongside their staple £50 bonus for all new customers. The requirements to release the bonus funds are strict, and in reality, most customers are likely to lose their deposit and free bets before they are able to withdraw it. Any winnings generated from the initial deposit are held in the bonus winnings wallet until the turnover requirements have been satisfied. There is a wagering requirement of 10x deposit + bonus that must be met within the first 30 days after a deposit. Bets must be placed on selections with minimum odds of 1.50.

For instance, if a customer deposits £50 and activates the free bet, they must turn over £1000 before any of the funds are available for withdrawal (£50 + £50 x 10). Both the wagering requirements and time to turn the funds over are fairly harsh.

Other promotions include ‘Big Al’s Acca Club’, where clients betting £50 or more on accumulators with a minimum of 4 selections and odds of 5.00 can receive two £10 free bets. The free bets can be used on any single bet with odds of 2.00 or higher.

Sports Markets & Odds

Bet On Brazil have a fairly limited number of sports available for their customers to bet on, however, with that said, all of the popular events are covered. The sports are obviously UK centric, with odds available for football, horse racing, rugby union and boxing. Handball is probably the least mainstream sport, and although it is more popular as a betting discipline in Central and Northern Europe, the discipline is becoming increasingly watched in the UK.

There is a decent amount of football available for bettors to get their teeth into. The competitions are listed by league, rather than by country, so it can make finding the selections a little time consuming if they aren’t from one of the major competitions (there are usually quick links for these games).

The odds on the matches are actually surprisingly very competitive. With that being said, it does depend on when the match is, as to how generous the prices are. Looking at the UEFA Champions League matches, on the night of the games, the total book percentages worked out to an average of 102.7%, which is right up there with the most competitive in the industry. For those matches that were 24 hours away, the odds compiled to 106.5-107%, which is obviously less generous (at this point team news etc. is unknown and therefore Bet On Brazil bookmaker are more cautious with their odds).

Although there is horse racing on offer, the odds are not particularly enticing. Between 60-90 minutes before the races were off, two contests were analysed – a 6 runner race and a 10 runner race. The respective book percentages were 116.4% and 125.3%, giving an average of between 2.5-2.7% margin per runner (the closer the book is to 100%, the more competitive the odds). Most major firms will work in region of 1.5-2% margin per runner in the early markets, so Bet On Brazil definitely can’t be considered competitive in this respect. Rugby Union games are compiled to an average of 111%, snooker to 110%, cricket 105.5% and tennis to 106%.

Currency & Banking Options

Clients are able to deposit their funds in £ sterling or $ USD, but currently Bet On Brazil bookmaker only offers Visa or MasterCard as methods to deposit.

Restricted Countries

When signing up, Bet on Brazil offer the following countries for customers when they are inputting their addresses:

Afghanistan, Australia, Belarus, Costa Rica, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Isle of Man, Italy, Kazakhstan, Latin America, Lithuania, Malta, Netherlands, Norway, Poland, Portugal, Romania, Russian Federation, Slovakia, Slovenia, Sweden, Switzerland and the United Kingdom

However, when speaking with a customer services representative, it soon becomes clear that the service is only currently available to clients in the UK.

Customer Service

Live chat is available daily 9-5pm (excluding bank holidays). Clients can also reach customer support through e-mail at support@betonbrazil.com

Mobile App

Like most firms, Bet On Brazil have a mobile optimised web app. It has to be said, the app is slick and looks professional. Live matches are featured in the centre of page and clients can quickly navigate around the site.

SBO Verdict

Alan Brazil was a very good footballer and therefore it comes as no surprise that his bookmaker focuses on the beautiful game. There is a good offering of matches from around the world, and the depths of markets is decent, with plenty of different bets available for each match. Most importantly, the odds on the top level football games are extremely competitive, and compare with major players such as Bet365 and BetVictor. Everything else at Bet On Brazil is average. The odds for other sports are not particularly generous, and there are no other real unique features to the site. For football lovers, Bet On Brazil bookmaker is recommended.