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The Best UK Online Bookmakers in 2023

From football and horse racing to politics and water polo, the best UK online bookmakers accept bets on virtually anything. But with so many UK licensed bookies to choose from, where should you sign up and bet? Below we list the bookies in the UK, explain the role of the Gambling Commission, and cover everything else you should know.

Best UK Online Bookies – December 2023

Rated by 671 users
Claimed by 239 people this week
100% up to €122
Terms and conditions: Register and deposit at least €1. Get 100% matched bonus, up to €122. Bonus amount must be wagered 5x via accumulator bets. Min 3+ selection, min odds 1.40. Rollover must be completed within seven days. Withdrawals unavailable until rollover completed. – Terms apply
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Payment Options


Average Payout Speed

0 – 24 Hours


  • EUR
  • USD
  • AED
  • Available in over 30 languages
  • Over 1000 events offered every day
  • Extensive list of banking methods
  • 24/7 customer service support
  • Cryptocurrency accepted
  • Lack of live streaming
Rated by 613 users
Claimed by 206 people this week
100% up to €100
Terms and conditions: Terms and Conditions apply. – Terms apply
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Payment Options

Bank Wire

Average Payout Speed

0 – 24 Hours


  • AUD
  • AZN
  • BDT
  • Over 1000 daily sports events
  • Dedicated smartphone apps
  • Live streaming on site
  • Cashier supports many currencies
  • Long list of payment methods
  • Design is convoluted and outdated

UK Bookmakers Licensing & Regulation

All UK online bookmakers must have a UK Gambling Commission (UKGC) licence to operate. But what does this actually mean?

Ultimately the UKGC is there to protect players from fraud, unfair gambling or problem gambling.

Licenses can be taken away or fines issued if a site doesn’t adhere to the UKGC rules. All our recommended UK bookmakers are licenced by the UKGC and observe their strict regulations.

What We Look For in a Good UK Bookmaker

With so many UK online bookmakers claiming to be the best thing since sliced bread, we understand that it can be hard to know which one to choose.That’s why we select our recommended bookies based on the things that really matter. We take many factors into consideration when reviewing UK bookmakers, including:

Free Bets and Bonuses

Betting Offers

Getting a free bet, deposit bonus or special to use on your favourite sport is something all punters love. We know that joining a new site and taking advantage of these offers is really important. It can give you the edge on a bookie and turn a good bet into a great one.

Mobile App

Sports Betting Apps

With features like in-play betting and cash-out, sports betting on an app has become key. Want to make the most of your bets and get the edge on a bookmaker? It’s crucial that you can stay up to date and connected on a solid, secure, and speedy app.


Football Betting

It goes without saying that football is the most popular sport to bet on in the UK, but not all UK bookmakers are equal when it comes to the beautiful game. Our recommended sites offer competitive football odds, a vast range of markets – including Asian handicap – and regular specials for footy fans.

UK Gambling Commission

Features of the Top UK Betting Companies

There’s a reason why certain big-name bookies sit at the top of the pile and regularly out-do their competition. They can afford to offer the most competitive odds and biggest bonuses because they are well established. If most sports bettors have an account with a particular bookie, there’s probably a reason for that.

There are some other really important things that many people take for granted at bookmakers, but we always check. These include:

  • Valid UKGC license
  • Customer support
  • Licensing and regulation
  • Average odds offered
  • Range of sports and markets
  • Payment options available
  • Registration and verification process
  • In-play betting markets
  • Site speed and usability
  • Statistics and information available
  • Live streaming service
  • Free bets and promotions
  • Brand reputation
  • Mobile experience
  • Cash out and other features

100% Trusted, Secure & Approved Betting Sites

  • Fully licensed and certified by independent regulators.
  • Approved for secure financial transactions and data protection.
  • Reputation for dealing with complaints quickly and fairly.

Claim Free Bets at UK Bookies

Nearly every bookmaker offers attractive looking welcome bonuses and promotions to persuade you to deposit. But what actually are the best ones? Are some better than others? Are free bets actually free?

Some bonuses are too good to be true. Huge sums are offered but often you have to ‘playthrough’ loads of times.

This means that you have to bet the money you were given on numerous occasions before you can withdraw any winnings – this obviously increases your chances of losing.

With so many different types of offer available, it can be hard to know what’s best. That’s why we’ve selected the bookies below. They each offer you actual free credit to make bets with – you don’t have to lose and there aren’t ridiculous playthrough requirements.

With these UK bookies it’s simple – after your first deposit, you get to make some risk-free bets on your favourite sports.

Big Ben in London

New Bookmakers for UK Punters

New online bookmakers pop up all the time. But how do you know if you can trust a site that doesn’t come with a long-standing reputation? Ultimately there are pros and cons to each online bookmaker and it’s up to you to choose whichever one suits your needs. But we can help.

When it comes to discovering new betting sites in the UK, we have our finger on the pulse. We track the latest bookies coming to market, review them and let you know the score. We will tell if any new betting sites have brilliant welcome bonuses and how easy the sites are to use.

Below we have selected the best new bookmakers that welcome you to their site with outstanding bonuses:

T&C: Min deposit €10 • A qualifying bet is a ‘real money’ stake of at least €10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at €500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries – Terms apply

T&C: Promotions available to 18+ aged individuals who are registered customers of Spreadex. 5 x £5 free fixed odds bets, 4 x free £5 spread bets + 50 free spins on Starburst. Min odds 1/2. Each free spin is worth 10p and there are no wagering requirements Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. 18+ begambleaware.org – Terms apply

T&C: New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply. 18+ begambleaware.org. – Terms apply

T&C: New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 100% of deposit up to £50; Welcome offers are limited to one per person, family, household address, email address, telephone number, same payment account number (e.g. debit or credit card, Skrill and etc.), shared electronic device (e.g. school, public library, workplace, mobile phone) and shared IP; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+ – Terms apply

T&C: Terms and Conditions apply. – Terms apply

T&C: New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. 18+  – Terms apply

T&C: 18+. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. begambleaware.org. Visit Unibet.co.uk for full T&C’s.  – Terms apply

T&C: New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+.  – Terms apply

The Most Popular Sports for Betting in the UK

Two sports dominate UK betting: football and horse racing. Despite the rise in popularity of betting on other sports, these two favourites are still the most important for bookmakers and punters alike. That’s why the UK bookies we recommend have the following features for football and horse racing.


Range of Markets, Leagues & Promotions

Range of Markets, Leagues & Promotions

The UK bookmakers we recommend offer multiple markets on leagues from across the world. They can cater to your football betting needs, no matter what you’re looking for. You’ll be able to get Asian handicap odds on the J1 League or a free bet offer for next round of Premier League fixtures.

Cash Out & In-Play

Cash Out & In-Play

The ability to cash out if your bet isn’t going how you planned is crucial to modern sports betting strategy. So is betting in-play, where you can bet on live odds as the action unfolds. All the sites we recommend offer these features for football.

Acca Insurance

Acca Insurance

A football accumulator or acca is when you combine more than one bet together to increase your odds. If all your picks come in, you can win big, but the odds are often high. Many bookies now offer acca insurance which gives you a payout even if one of your selections doesn’t win.

Horse Racing

Worldwide Markets

Worldwide Markets

The best betting sites let you place bets on hundreds of races from around the world. You can bet on daily meets in the UK and Ireland, as well as on big races overseas like the Kentucky Derby.

Enhanced Odds Offers

Enhanced Odds Offers

Our partners offer enhanced odds on big races at major horse racing meets such as Cheltenham Festival and Royal Ascot. Special prices are usually reserved for a selected race of the day.

Non-Runner No-Bet (NRNB)

Non-Runner No-Bet (NRNB)

With a Non-Runner No-Bet offer, you win your money back if a horse doesn’t ride. That’s one advantage the best horse racing bookmakers provide online when compared to betting shops.

Guaranteed Starting Price Odds

Guaranteed Starting Price Odds

The Starting Price, or SP, can change considerably before a race begins. As our recommended sites are industry leaders, they will guarantee the best possible SP available that day.

How to Deposit at UK Online Bookmakers

Once you are used to a site, it’s easy to deposit, withdraw money and use different banking methods. However, if you are new to online sports betting or are trying a new bookmaker, there are a few important things to remember.

Firstly, UK bookmakers accept a wide range of payment options. You can fund your account using debit cards, digital wallets, prepaid cards, cryptocurrencies, and countless other safe and convenient options.

However, credit cards are no longer an option for UK punters. The UK Gambling Commission (UKGC) introduced a ban on credit cards for gambling on 14 April 2020. The Gambling Commission cited the number of problem gamblers accumulating debt by gambling on credit card as being the reason for the ban.

Ultimately, it’s important to choose the deposit method that is right for you. If you want to find out more about the benefits of each method, take a look at our guide to depositing at online betting sites.

If you’re not confident about depositing, take the hassle out of your first time with our step-by-step guide:

Popular Deposit Methods

Bank Transfer
Step 1

Sign up to one of our recommended UK bookmakers and click on the Cashier button – this is usually located along the top navigation bar.

Step 2

Choose your preferred deposit method.

Step 3

Enter the relevant details required and choose the amount you wish to deposit. Remember that some payment methods have a minimum deposit requirement.

Step 4

If your welcome bonus has a deposit code, then make sure you enter it at this stage. Hit ‘Submit’ when you’re happy with your selection.

Step 5

In most cases, the money will appear in your account in seconds, and you’re ready to start betting.

Big Ben and flag of United Kingdom

Withdraw Your Winnings From UK Bookies

There are no guarantees when it comes to sports betting, but at some point, you will likely want to withdraw funds from your account following a successful flutter. This can also take a bit of getting used to with your preferred site, but the option to withdraw should be available in the cashier.

When you withdraw your money from an online bookmaker in the UK, it’s important to be aware that you may be asked to verify your identity before you get your cash. The verification process is called Know Your Customer (KYC) and is used by UK bookies to combat fraud, underagegambling, and money laundering.

If you are asked to provide information as part of KYC, you usually have to send a copy of an ID and document to a customer support agent. These can include:

  • Passport
  • Driving Licence
  • Birth Certificate
  • Utility Bill
  • Bank Statement
  • Payslip

These checks don’t happen for every withdrawal but be aware that you may need to send proof of your identity to receive your winnings from UK bookies. It shouldn’t take too long, and rest assured that the bookmaker and the Gambling Commission are trying to protect genuine UK punters.

Choosing the Right UK Bookmaker for You

We have years of industry experience and have reviewed countless online bookies from around the world. The point of this page is to give you our advice on how to choose a good UK bookmaker, but ultimately the final decision is up to you.

It’s important to consider all the things we have mentioned within this page. When signing up to a new site its helpful to ask yourself things like:

  • Does this site offer the banking option I want to use?
  • Can I get odds on specific markets and on my favourite sports?
  • Is this welcome offer actually worth taking or should I look elsewhere?

The bookmakers we have suggested on this page each score highly on important factors such as free bet offers and customer support.

Claimed by 239 people this week
Bet €10 Get €30 + €10 Casino Bonus
Terms and conditions: Min deposit €10 • A qualifying bet is a ‘real money’ stake of at least €10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at €500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries – Terms apply

UK Online Bookmakers FAQ

When was gambling legalised in the UK?

Legal sports betting has been available in the UK since the 1960s. The 1960 Betting and Gaming Act legalised off-course and fixed odds betting. The Gambling Act 2005 allowed licensed online bookmakers to operate. Since the Gambling (Licensing and Advertising) Act 2014 was introduced, only UK online bookies carrying a Gambling Commission licence can operate in the United Kingdom.

Is gambling tax-free in the UK?

Yes. Tax on bets was removed in 2002. Customers can enjoy tax-free winnings on all sports betting.

Do UK bookmakers offer a cash out option?

A cash out service is available at all the best sites for sports betting. Many of them also include a partial cash out.

How do you know if a new bookie is worth signing up to?

New bookmakers provide the latest software and apps. New customers may also receive a special welcome bonus on signing up, so always try to register with bookmakers that offer something to the user.

About the author

Alan Penny
Alan Penny


Alan hails from Northern Ireland and is an avid fan of all sports. He has been with us since 2017 and serves as SBO’s Editor-in-Chief. Alan passionately covers everything from the latest regulatory developments across the globe to tips on the latest football matches.